I create goal-oriented content and copy for my clients. This includes writing content for websites, social media posts, ads, brochures (digital and print), and professional bios, as well as editing and fine tuning existing materials. I ensure all content is in line with brand messaging.
My brand development services include the creation of cohesive messaging, which generally forms the basis of all other marketing efforts. I team with clients to get a sense of who they are, what they’d like to achieve, and what their unique selling points are, then create messaging based on their unique characteristics. And if branding is already in place, I make sure any future efforts enforce that.
I create and update websites, including all content creation, while incorporating SEO best practices. I manage the full website project, collaborating with designers and web developers who I’ve worked with for years. Once sites are live, I continue to support my clients with edits, additions, and regular updates.
I create and implement social media plans, including LinkedIn, Facebook, and Twitter, to keep clients top of mind with their audience and drive engagement.
My public relations work includes the development and targeted distribution of press releases, pitching features on clients’ business and/or staff, and research/application development for meaningful professional awards and designations.
I assess advertising opportunities and create ads, both digital and print, that work to advance clients’ businesses.
I manage and team with carefully-selected, talented, experienced, and budget-conscious professionals, including designers, web developers, and photographers. We work together frequently, and I can call upon them any time.